The secret to success? Consistancy

May 19, 2024

About 97% of the people who start writing a book never finish it.

Having written the 265 page book Super Freelancer, I understand why. It took me about 8 months and 300 hours of writing. It was challenging. Not only do you have to invest the time, such a project takes up massive headspace.

So what's the key to getting in the 3% of people who do publish their book?


There's a lot of similarities between strength training and business. Most importantly: having a proper program and resting well will lead to progress.

Some proof:

I've been working out for 12 years. Never been stronger at this bodyweight.
I've been playing chess daily for 6 years. I'm at my peak rating.
I've been entrepreneuring for 10 years. Biz is still growing.

(yes, entrepreneuring now is a word. One of the perks of publishing a book is you get to make up words)

MISTAKE: feeling like 'you don't have it in you'

One of the drawbacks of social media is that we start comparing ourselves to others. You see someone who's ahead of you and go:

  • Yeah, but she has 50,000 followers
  • 'Yeah, but he's a Harvard graduate
  • Yeah, but they work 80 hours /week

As a result you might feel underequipped.

I completely understand. Whenever I watch Marcin play guitar, I put down mine and don't touch the thing for weeks.

The truth is though, to succeed, you don't have to be:

  • naturally talented
  • the smartest person in the room
  • the hardest working in your niche
  • using AI to quickly create content
  • engaging in sleazy business tactics

All you need to be is consistent.

If you have a certain ambition, all you have to do is put in the work.

Remember: a goal without a plan is just a dream.

Follow these 5 steps to get to where you need to be:

  • Set a goal (E.g. write a book about your expertise)
  • Make a plan (E.g. self-publish it in a year)
  • Create projects (E.g. write 1 chapter every month)
  • Write down to-do's (E.g. write 300 words daily)
  • Put in the work daily (E.g. make it the first thing you do)

I definitely am not the smartest guy out there, or the hardest working. If I can tackle massive projects like writing a book, writing 750+ posts on LinkedIN or working out daily for 12 years, you can do your thing as well.

All it needs is some consistency.


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